We're searching for a contractor with demonstrated experience in creating and curating compelling content marketing pieces to engage audiences and drive growth in the Atlanta metro area. This individual will be deeply embedded in our on-site marketing team. This is not a role for those who seek routine; it's for a creator who thrives in the dynamic realm of brand building and demand generation.
Key Functions
- Developing marketing copy for a variety of promotional endeavors, including advertisements, emails, and website landing pages.
- Spearheading end-to-end content creation: conceptualization, writing, editing, and coordinating the distribution process.
- Collaborating with sales, product, and other internal stakeholders to develop customer personas, understanding market trends, and generating content that solves specific user challenges.
- Adhering to project timelines, budgets, and brand guidelines. Ensuring content is of the highest quality in both accuracy and visual aesthetics.
- Analyzing content performance, using data insights to iteratively improve strategy and refine our messaging approach.
- Working in partnership with the Atlanta marketing team to refine our content strategy to support growth goals and initiatives.
Craft & Artistry: Your Creator Profile
- Industry experience in the content marketing world: this includes prior roles at marketing agencies, in-house marketing, or similar creative services.
- Proven proficiency in the core disciplines of content creation: SEO writing, brand storytelling, digital advertising, website content, email campaigns.
- Expertise with the toolsets for content creation: WordPress, Google Analytics, social media management software, email platforms (e.g. Mailchimp, HubSpot).
- Adaptability and resilience: comfortable dealing with last-minute changes in the content queue and delivering exceptional outputs in fast-paced circumstances.
- Familiarity with on-page optimization and Google’s search ranking algorithms, and using these methodologies to strengthen our client’s online positioning.
- A portfolio that proves your capacity to not only create content, but to tell stories in compelling and memorable ways that result in measurable customer actions.
The Creative Perks
- Immersive Experience: A chance to collaborate and contribute to a fast-moving in-house team.
- Competitive freelance income in Atlanta's creative scene.
- The chance to create pieces that resonate with your creativity and are delivered to a wide-reaching audience.