We're a small, agile software company based in Seattle, dedicated to providing cutting-edge solutions to the healthcare industry. Our mission is to revolutionize patient care through intuitive and efficient software tools. As we expand our content marketing initiatives, we are looking for a Content Marketing Strategist to spearhead our efforts, crafting compelling narratives that resonate with healthcare professionals and drive engagement.
What You'll Do Here:
- Develop and implement a comprehensive content marketing strategy aligned with our business objectives.
- Create engaging, SEO-optimized content, including blog posts, white papers, case studies, and infographics.
- Collaborate with our marketing and product teams to develop content that showcases our software solutions and thought leadership.
- Manage our content calendar and ensure timely delivery of high-quality content.
- Analyze content performance and optimize strategies to maximize reach and impact.
- Stay up-to-date with industry trends and best practices in content marketing.
- Craft persuasive website copy that informs and converts visitors.
- Design email campaigns that promote content and nurture leads.
- Help identify, and present at, healthcare conferences to present insights.
- Build and maintain relationships with key industry influencers.
Professional Background Essentials:
- Proven background in content marketing strategy and execution.
- A strong understanding of the healthcare industry and its unique challenges.
- Excellent writing, editing, and communication skills.
- Experience with SEO best practices and content optimization techniques.
- Proficiency in content management systems and marketing automation tools.
- Ability to analyze data and derive actionable insights.
- Experience using social media channels to amplify content reach.
The Kind of Person We're Seeking:
- You have a passion for creating impactful content that drives results.
- You thrive in a fast-paced, collaborative environment.
- You are a strategic thinker with a creative flair.
- You are detail-oriented and committed to delivering high-quality work.
- You're a self-starter who takes initiative and ownership.
Perks Designed for Success:
At our company, we believe in rewarding our employees for their contributions. We offer a competitive compensation package, including:
- A comprehensive benefits plan that covers health, dental, and vision insurance.
- A generous PTO policy that encourages work-life balance.
- A 401(k) plan with company matching.
- Professional development opportunities to support your growth.
- A collaborative and supportive work environment.