Our dynamic content team at a thriving tech company in Buffalo, NY, is searching for a talented part-time Content Marketing Copywriter. If you’re a wordsmith with a passion for translating complex ideas into engaging narratives, and you thrive in both remote and hybrid work environments, we want to hear from you! This is more than just writing; it's about building a brand, fostering community, and driving meaningful engagement. If you’re excited by the prospect of owning a significant portion of our content strategy and influencing audience perception, this opportunity is tailor-made for you. This hybrid/remote role provides the flexibility to blend collaborative office days in Buffalo with the comfort of your home office.
Core Responsibilities:
- Content Creation Across Channels: Developing original, innovative copy for website content, blog posts, email campaigns, social media, and various marketing initiatives. Think beyond the typical and craft narratives that capture attention.
- Brand Tone & Voice Management: Ensuring a consistent, recognizable tone and style that resonates with our target audience, even with a part-time schedule.
- SEO Strategy & Execution: Implementing SEO best practices in content development to improve organic search visibility.
- Performance Analysis & Optimization: Tracking content performance metrics, and refining strategies based on data-driven insights. Continual analysis drives refinement.
- Cross-Functional Collaboration: Working closely with marketing, product, and sales teams to create cohesive messaging across the buyer’s journey. We emphasize unified messaging.
- Market Research: Staying current with industry trends, competitor activity, and customer insights to inform content strategies. Our goal is being the information leader in the space.
You're Right For This If:
- Proven Copywriting Talent: Boasting a stellar portfolio of work across various content formats.
- Superb Communication Skills: Displaying an ability to articulate ideas succinctly, engagingly, and persuasively.
- Remote Work Experience: Comfortable collaborating remotely and managing your time effectively with hybrid work styles.
- Proficiency in Digital Marketing: Possession of a comprehensive understanding of content marketing channels and strategies.
- Adaptable & Results-Driven: Demonstrating an openness to feedback, coupled with an unwavering commitment to deliver top-notch content that achieves targeted objectives.
- Genuine Passion for Storytelling: Harboring an authentic passion for storytelling and creating exceptional content that ignites interest and fosters brand engagement.
Bonus Points:
- Experience with marketing automation platforms.
- Understanding of web analytics.
- A Buffalo native (or long-term resident) with insights into the local tech scene.
Our Pledge to You:
- Growth Opportunities: We support professional development through training, conferences, and internal mentorship.
- Work-Life Harmonization: Providing a supportive work culture that prioritizes balance between work and life.
- Competitive Compensation: Offering competitive compensation and benefits aligned with part-time industry standards.
- Flexibility: Delivering work-life harmonization through our flexible remote/hybrid model.