1 job found
- Our small but mighty communications team seeks a passionate and versatile web content creator. We need someone who can quickly grasp our brand voice and tailor it across a range of digital mediums. You'll be diving headfirst into crafting engaging website copy, writing compelling calls-to-action, and building informative landing pages. We need someone with strong copywriting skills but who also understands basic SEO principles. **Core Functions:** * **Web Copywriting & Content Development:** You will be instrumental in producing content for existing website pages and any new features rolling out. You'll be ensuring the messaging matches our brand and speaks to our diverse customer segments. * **Landing Page Creation & Optimization:** Crafting high-converting landing pages, analyzing performance metrics, and identifying areas for improvement (A/B testing etc.) will be crucial for optimizing customer journeys. * **SEO-Driven Content Integration:** You'll need a keen understanding of incorporating target keywords effectively, optimizing meta descriptions, and structuring content to rank well organically. A basic knowledge of tools such as Google Analytics and Search Console would be helpful. Stay updated on the latest SEO trends to keep content fresh and impactful. * **Content Maintenance & Governance:** This isn't just about creating fresh content. You'll also be expected to perform regular content audits, maintain style guidelines, and work to ensure a uniform user experience across our entire site. This helps build authority and reliability for our brand. Think like an editor ensuring consistent high quality! * **Collaborative Communication:** Working alongside marketing, product, and UX design will require you to have excellent communication and collaborative skills. Participating in brainstorming sessions and providing insightful input from a web content perspective will be valuable. **What We Value:** * **Online Writing Experience:** Several years in a similar digital writing role. * **SEO Savvy:** A firm understanding of technical SEO aspects (keyword research, link building, page speed optimization). A good head for writing effective calls to action and testing hypotheses. * **Adaptability & Flexibility:** Because we are an agile environment, you must be comfortable taking on new challenges, multitasking, and reacting effectively to changes. * **Effective Communicator:** You must possess fantastic writing abilities and the capability of articulating ideas, concepts, and solutions. * **Proactive Initiative:** Being highly self-motivated and taking personal responsibility for owning projects independently is very crucial for us! **Employee Compensation:** We offer a salary ranging from $60,000-$75,000. Competitive package includes benefits such as flexible PTO, full medical/dental coverage, life insurance, disability options, professional development stipends and opportunities for bonus rewards! If you are a digitally-minded content creator who cares deeply about providing incredible online experiences, please apply now. We believe strongly in the impact of storytelling and great brands, and can't wait to hear from you!Baltimore, MDRemoteContractor, Full-time$60,000 - $75,000 yearlyWeb Content3 days ago