Our Indianapolis-based marketing team needs a Content Marketing Specialist to help elevate our brand's online presence and drive engagement. This is an on-site, full-time position for a creative individual ready to develop and execute impactful content strategies.
Core Responsibilities
- Conceptualize and create compelling content across various platforms (blog posts, articles, social media, email campaigns).
- Develop and implement comprehensive content strategies aligned with overall marketing goals.
- Conduct thorough keyword research and competitive analysis to optimize content for search engines.
- Manage the content calendar, ensuring timely and consistent publication.
- Collaborate with internal teams to understand product updates and incorporate them into content.
- Analyze content performance metrics to identify areas for improvement.
- Stay current with content marketing trends and best practices.
- Maintain brand consistency in tone and style across all content.
- Adapt content for different audiences and platforms.
- Support sales enablement with appropriate marketing collateral.
Skills That Shine
- Demonstrable mastery of content marketing principles and practices.
- Exceptional writing, editing, and proofreading capabilities.
- Familiarity with SEO best practices, including keyword research and link building.
- Strong project management skills to handle multiple projects simultaneously.
- Analytical mindset to measure and optimize content performance.
- Creative thinking to develop engaging and innovative content formats.
- Excellent communication and collaboration abilities.
- Proficiency with content management systems (CMS) and marketing automation tools.
- Comfortable working independently and as part of a collaborative team.
- A strong understanding of digital marketing channels.
Educational Journey & Career Progression
- A bachelor's degree in marketing, communications, journalism, or a related discipline.
- Minimum of three years of professional development in content marketing roles.
- Experience developing and implementing successful content strategies.
- Portfolio showcasing a diverse range of content types and styles.
- Strong knowledge of keyword research tools (e.g., SEMrush, Ahrefs).
- Understanding of web analytics platforms (e.g., Google Analytics).
- Experience with marketing automation systems is a plus (e.g., HubSpot, Marketo).
- Professional certifications in content marketing are advantageous.
- Proven track record of improving search engine rankings.
Our Dedication to You
- Competitive salary and benefits package.
- Comprehensive health, dental, and vision insurance options.
- Paid time off (PTO) and holidays to support a healthy work-life integration.
- Opportunities for professional growth and development through conferences, training programs, and mentorship.
- A collaborative and supportive work environment.
- Access to cutting-edge marketing technologies and resources.
- Company-sponsored events and team-building activities.
- Opportunities for advancement within the company.
- 401(k) retirement savings plan with company match.
- Flexible work arrangements, when possible.
We're a dynamic and fast-growing company, offering you the opportunity to make a real impact. If you’re ready to create content that captivates, converts, and connects, we encourage you to submit your resume and portfolio today!