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- Our Indianapolis-based marketing team needs a Content Marketing Specialist to help elevate our brand's online presence and drive engagement. This is an on-site, full-time position for a creative individual ready to develop and execute impactful content strategies. **Core Responsibilities** * Conceptualize and create compelling content across various platforms (blog posts, articles, social media, email campaigns). * Develop and implement comprehensive content strategies aligned with overall marketing goals. * Conduct thorough keyword research and competitive analysis to optimize content for search engines. * Manage the content calendar, ensuring timely and consistent publication. * Collaborate with internal teams to understand product updates and incorporate them into content. * Analyze content performance metrics to identify areas for improvement. * Stay current with content marketing trends and best practices. * Maintain brand consistency in tone and style across all content. * Adapt content for different audiences and platforms. * Support sales enablement with appropriate marketing collateral. **Skills That Shine** * Demonstrable mastery of content marketing principles and practices. * Exceptional writing, editing, and proofreading capabilities. * Familiarity with SEO best practices, including keyword research and link building. * Strong project management skills to handle multiple projects simultaneously. * Analytical mindset to measure and optimize content performance. * Creative thinking to develop engaging and innovative content formats. * Excellent communication and collaboration abilities. * Proficiency with content management systems (CMS) and marketing automation tools. * Comfortable working independently and as part of a collaborative team. * A strong understanding of digital marketing channels. **Educational Journey & Career Progression** * A bachelor's degree in marketing, communications, journalism, or a related discipline. * Minimum of three years of professional development in content marketing roles. * Experience developing and implementing successful content strategies. * Portfolio showcasing a diverse range of content types and styles. * Strong knowledge of keyword research tools (e.g., SEMrush, Ahrefs). * Understanding of web analytics platforms (e.g., Google Analytics). * Experience with marketing automation systems is a plus (e.g., HubSpot, Marketo). * Professional certifications in content marketing are advantageous. * Proven track record of improving search engine rankings. **Our Dedication to You** * Competitive salary and benefits package. * Comprehensive health, dental, and vision insurance options. * Paid time off (PTO) and holidays to support a healthy work-life integration. * Opportunities for professional growth and development through conferences, training programs, and mentorship. * A collaborative and supportive work environment. * Access to cutting-edge marketing technologies and resources. * Company-sponsored events and team-building activities. * Opportunities for advancement within the company. * 401(k) retirement savings plan with company match. * Flexible work arrangements, when possible. We're a dynamic and fast-growing company, offering you the opportunity to make a real impact. If you’re ready to create content that captivates, converts, and connects, we encourage you to submit your resume and portfolio today!Indianapolis, INOn-siteFull-time$55,000 - $75,000 per yearContent Marketing & Marketing17 days ago