2 jobs found
- We are on the hunt for a detail-oriented and enthusiastic web content specialist to join our growing digital presence team in St. Paul. Our organization thrives on the power of clear, concise, and engaging communication, and you will play a crucial role in crafting and refining the narratives that resonate with our target audience. If you possess a knack for translating complex information into accessible and captivating content, and are adept at maintaining brand consistency across diverse digital platforms, then we encourage you to explore this opportunity to contribute to our continued success. **Essential Functions & Key Deliverables** * **Webpage Architecture**: Develop, write, and edit content for various website sections, ensuring user-friendly navigation and an engaging user experience. This includes crafting compelling headlines, concise body copy, and strategic calls to action. * **SEO Enhancement**: Collaborate with the marketing team to conduct keyword research, analyze search engine ranking factors, and implement on-page optimization techniques to improve organic search visibility and drive targeted traffic to our website. * **Content Revision and Refinement**: Conduct regular audits of existing website content to identify areas for improvement in terms of clarity, accuracy, and SEO performance. Implement updates and revisions to ensure all information remains current, compliant, and aligned with organizational objectives. * **Collaboration & Synergy**: Work cohesively with other content creators, designers, and developers to brainstorm creative ideas, maintain brand consistency, and deliver high-quality digital content that adheres to style guidelines and editorial standards. * **Analytics Tracking**: Monitor content performance metrics using tools like Google Analytics, identifying trends and patterns that can inform content strategy and optimization efforts. **Skills That Shine** * Proficiency in web content creation and editing, including a mastery of grammar, punctuation, and style. * A solid understanding of search engine optimization (SEO) principles and techniques. * Exceptional written communication and storytelling abilities, with a passion for translating technical jargon into easily digestible content. * The ability to thrive in a collaborative environment and proactively contribute ideas. * Strong analytical skills, with the capacity to interpret website analytics and make data-driven decisions. **Professional Background** * An academic background in English, Journalism, Communications, Marketing, or a related field is valued. * A minimum of two (2) years of professional experience in web content creation, copywriting, or digital marketing. * Demonstrated experience with content management systems (CMS) and SEO tools. **Compensation Structure** We provide a competitive compensation package commensurate with qualifications. This is a full-time, remote position. In addition to base salary, you will be eligible for: * Healthcare coverage with robust medical, dental, and vision plans. * Generous vacation time (vacation, sick, and personal). * A progressive and transparent PTO accumulation policy. * Continuous professional development opportunities to expand your abilities. * 401(k) retirement program with generous company match and financial planning resources. * Employee assistance resources providing various support services, ensuring physical, emotional, and financial wellness. * Remote work supplies and internet reimbursement allowance.St. Paul, MNRemoteFull-time$55,000 - $70,000 per yearWeb Content, SEO8 days ago
- Our growing team is searching for a Web Content Wordsmith to elevate our digital presence in St. Paul. If you possess a knack for transforming complex ideas into clear, compelling copy, we encourage you to explore this opportunity. We need someone who not only understands SEO best practices, but also possesses the creative vision to craft engaging narratives. This isn't about filling pages; it's about making an impact. **Core Writing Activities** * Construct compelling website content, including service descriptions, landing pages, and blog posts, designed to attract and engage our target audience. * Collaborate with our marketing team to ensure all content aligns with brand guidelines and overall marketing strategies. * Conduct thorough research on industry-related topics to guarantee content accuracy and relevance. * Optimize web content for search engines, including meticulous keyword research and implementation. * Analyze website traffic and user engagement metrics to pinpoint areas for content improvement. * Edit and proofread content to ensure impeccable grammar, style, and clarity. * Stay informed about emerging trends in content marketing and SEO to keep our strategies on the cutting edge. * Develop and maintain a content calendar to ensure timely and consistent content publication. * Craft persuasive call-to-actions that drive user conversions. * Work cross-functionally with design and development teams to ensure seamless content integration into our website. **Required Skills & Know-How** * A history steeped in web content creation and blog writing. * Proficiency in SEO principles and keyword research tools (e.g., Google Keyword Planner, SEMrush). * Exceptional writing, editing, and proofreading skills; experience communicating complex topics clearly. * Deep working knowledge of content management systems (CMS), with WordPress being a plus. * Ability to collaborate effectively with cross-functional teams. * Demonstrated ability to meet deadlines and manage multiple projects simultaneously. * A solid understanding of user experience (UX) principles and their application to web content. * Familiarity with web analytics tools such as Google Analytics. * Adaptability to shifting priorities and evolving project requirements. * A passion for creating high-quality, engaging web content. **What Makes Our Studio Special** * Flexible Work Styles: We believe in results, not rigid schedules. Remote or on-site, you pick. * Unlimited Vacation: Take the time you need to recharge and stay inspired. * Continuous Skill Sharpening: Access to online courses and industry conferences to keep your skillset sharp. * Health Benefits: Comprehensive health, dental, and vision coverage to keep you feeling your best. * Profit Sharing: Be part of our success; profits are shared with all team members. * Downtown St. Paul Vibe: Our office is located in the heart of St. Paul, surrounded by great food, music and culture.St. Paul, MNOn-site or RemoteFull-time$50,000 - $70,000 per yearWeb Content, Blog Writing16 days ago