2 jobs found
- The Tampa Bay Aquarium seeks a versatile and engaging Web Content Specialist to enrich our online presence and connect our mission of conservation to a wider audience. This individual will be at the forefront of shaping our digital narrative, crafting compelling web content that educates, inspires, and motivates action towards marine life preservation. The successful candidate will demonstrate exceptional writing prowess, a keen eye for SEO best practices, and an understanding of how to create content that resonates with diverse online demographics. Your work will directly influence how the Aquarium is perceived globally, impacting our ability to reach new visitors, garner crucial funding, and further our research efforts. **Crafting the Aquarium's Online Story** As Web Content Specialist, your daily adventures include: 1. **Content Creation & Management**: Writing, editing, and publishing high-quality web content, including articles, blog posts, educational resources, and promotional material. Assuring content is aligned with the aquarium's brand voice and mission. 2. **SEO Strategy & Implementation**: Conducting keyword research, optimizing content for search engines, and analyzing website traffic to identify areas for improvement. Staying abreast of evolving SEO trends. 3. **Collaboration & Communication**: Working closely with marketing, education, and research teams to develop content strategies and ensure accuracy of information. Participating in brainstorming sessions to develop fresh, captivating digital ideas. 4. **Website Maintenance**: Keeping the Aquarium's website current, user-friendly, and consistent across all platforms. Monitoring and addressing broken links, errors, and outdated content. 5. **Performance Analysis & Reporting**: Tracking content performance metrics, preparing reports on website traffic and user engagement, and using insights to guide future content creation. **Necessary Expertise** * Proven experience in web content writing, demonstrating expertise in SEO principles and content management systems (CMS). * Exceptional written and verbal communication aptitudes. A knack for adapting writing styles to meet different audiences. * Practical comprehension of web analytics and SEO tools (e.g., Google Analytics, SEMrush). * A creative mindset with a commitment to accuracy and attention to detail. * Bachelor's degree in journalism, communications, marketing, or a related field is greatly appreciated. **Making Waves: Why Join Us?** * **Contribution**: Immerse yourself in our work, directly influencing marine life conservation through education and community engagement. * **Career Development**: Access to training programs, workshops, and networking opportunities to elevate professional capabilities and promote career development in the nonprofit realm. * **Benefits Package**: The total rewards includes medical, dental, and vision insurance, paid time off (vacation, sick, and holidays), and a 401(k) retirement plan with employer match. * **Team Environment**: Be part of a team passionate about ocean conservation, fostering a collaborative and encouraging workplace culture. We work, laugh, and create together. **Tampa Tides & Conservation Initiatives** Tampa's proximity to the Gulf Coast provides a real-world perspective on marine conservation issues. This role offers an exciting opportunity to connect our local community to the Aquarium's conservation endeavors, contributing to the preservation of our coasts and their marine habitats. Bring Tampa's community values of sustainability and stewardship to shape how we engage the community online. In this role, there's the chance to create educational pieces tailored to Floridian coastal ecosystems. The Tampa Bay Aquarium is an equal opportunity employer, celebrating diversity and commitment to creating an inclusive atmosphere for all team members. The application process consists of an interview and portfolio review.Tampa, FLOn-siteFull-time$45,000 - $55,000 per yearWeb Content13 days ago
- We're seeking a versatile wordsmith to join our burgeoning marketing team in Tampa. As a Content Marketing Specialist, you'll be at the helm of shaping our brand's voice across diverse platforms. Our ideal candidate is not just a writer but a strategic thinker who can blend compelling narratives with data-driven insights. In the heart of Florida's vibrant west coast, you'll be crafting engaging content for a dynamic audience. **What You'll Do** * Spearhead the creation of content calendars aligned with our overall marketing goals. * Craft engaging and persuasive copy for a variety of mediums, including social media, email campaigns, website landing pages, and blog posts. * Dive deep into market research to understand our target audience and tailor content accordingly. * Collaborate with our design and SEO teams to ensure content is visually appealing and optimized for search engines. * Analyze content performance metrics and identify opportunities for improvement. * Manage and curate content across multiple social media platforms. * Stay updated on the latest industry trends and best practices in content marketing. * Conceptualize and execute innovative content strategies to elevate brand awareness and generate leads. * Assist in the development of content style guides and uphold brand consistency. **A Glimpse of What We're Looking For** * Proven track record in crafting high-performing marketing copy. * Exceptional written and verbal communication skills. * In-depth understanding of content marketing principles and SEO strategies. * Experience managing content across various social media platforms. * Ability to analyze data and make informed decisions. * Creativity and a knack for storytelling. * Familiarity with content management systems (CMS) and marketing automation tools. * A collaborative mindset and enthusiasm for teamwork. * Portfolio showcasing previous content marketing work. **Your Intellectual Assets** We value intellectual curiosity and a thirst for knowledge. Formal certification in marketing or communications is appreciated. Professional development will be continuous. **Here’s How We Invest In You** * Competitive compensation and benefits package. * Opportunities for professional development and growth. * A vibrant and collaborative work environment. * Flexible work arrangements. * Generous paid time off and holidays. * Health, dental, and vision insurance. * 401(k) retirement plan with employer matching. * Company-sponsored social events and team-building activities. * Employee assistance program (EAP). Our organization thrives in Florida. We encourage a positive environment to help foster your skills, we offer the most up-to-date tech for productivity and the latest standards for collaboration. We emphasize an environment of success through teamwork to produce positive outcomes.Tampa, FLOn-siteFull-time$60,000 - $75,000 per yearContent Marketing, Web Content21 days ago